Advocating for children’s rights in the digital environment
Amazon is known for its customer obsession, and a crucial part of that is earning and keeping the trust of our customers. We can only achieve this by creating a safe and trusted shopping experience for our customers and their loved ones. In 2021, Amazon invested more than $900 million and employed more than 12,000 people dedicated to protecting customers and combating online wrongdoing. This unwavering focus on customers’ obsession with a safe and trusted shopping experience extends across all areas of Amazon, including child safety. That’s why Amazon became a founding member of the Children Online Protection Lab at this year’s Paris Peace Forum.
This initiative aims to bring together governments, businesses, NGOs, academic experts and other stakeholders to identify, evaluate and develop concrete protocols and solutions that enable children to use digital tools safely and reach their full potential without Being exposed to abuse and harmful content.
Amazon Vice President of International Public Policy, Susan Pointer, attended the lab’s launch event hosted by President Macron and spoke as part of an engaged, high-level panel. She said: “At Amazon, we take our responsibility to protect children extremely seriously across our range of products and services, including retail, video and audio streaming, devices and more. We are particularly proud of that Amazon childrenour family-focused team dedicated to building devices and services designed to provide children with a safe, educational, and positive digital environment, as well as free tools that use trust-by-design approaches and provide parental controls to manage screen time and manage access to content.”
The Lab initiative further builds on Amazon’s involvement in multi-stakeholder collaboration to protect children online: At the 2021 Paris Peace Forum, Amazon Senior Vice President Russ Grandinetti said, represented the company as a founding signatory of the memorandum on “Advocating for children’s rights in the digital environment‘, alongside President Macron and US Vice President Harris.
Safe space operations and the long-term sustainability of space
Also at this year’s Paris Peace Forum, Amazon announced that it has joined the Net Zero Space initiative, supporting the goal of safe space operations and the long-term sustainability of space. Julie Zoller, Global Head of Regulatory Affairs at Amazon Kuiper, said during the Space Orbit panel at the Paris Peace Forum: “Space security is the foundation for a resilient and innovative space industry and has been a core tenet of our constellation and satellite design from day one. We will be deploying our satellites at altitudes supporting reliable de-orbiting in less than a year and have designed our satellites to be maneuverable from deployment to mission to de-orbit. We will share information relevant to collision avoidance and work with other operators to coordinate operational protocols to determine how each should respond to and mitigate the risk of collision. We believe operators should know where other satellites are, what they are up to and when they are up to it.”
We also joined the first-ever industry delegation to the US-French Comprehensive Dialogue on Space, which aims to promote transatlantic cooperation in space. On November 9th, the Aerospace Industries Association (AIA) and the Groupement des Industries Françaises Aéronautiques et Spatiales (GIFAS) Over 40 French and American companies convened to speak with US and French government delegations about the breadth of space industry capabilities and the importance of strengthening our partnerships. During the dialogue, Amazon emphasized the importance of US-France cooperation to ensure responsible and sustainable use of space to maximize economic and societal benefits from the growing space economy.
Cooperation in the relief efforts in Ukraine
Last but not least, Amazon hosted a panel on multi-stakeholder collaboration on the Ukraine relief effort, which featured Lucy C. Cronin, Amazon Vice President for EU Public Policy; Ambassador de Rivière, Permanent Representative of France to the United Nations; Ambassador Prystaiko, Ambassador of Ukraine to the United Kingdom; Julia Dailey, executive director of strategy and operations at the American Red Cross; and Gabriella Waaijman, Global Humanitarian Director at Save the Children International.
Amazon has long been committed to supporting communities in the wake of disasters and crises, always in close coordination with NGOs and government organizations. In the early days of the war in Ukraine, thousands of Amazon employees around the world banded together to support refugees, Ukrainian companies and the Ukrainian state. Assistance takes many forms – cash donations, cloud computing credits, logistics capacity – and has totaled $45 million since the war began. Amazon has also provided more than 2 million relief supplies such as medical supplies and essential relief products. Our Amazon Web Services (AWS) team worked tirelessly with the Ukrainian state and key institutions to help them back up critical data to the cloud. Finally, Amazon supports education: we have donated 25,000 devices so far, giving displaced Ukrainian children access to STEM classes, literature and other learning applications in local languages. AWS partnered with Optima Schools to support 100,000 students in their distance learning engagements while supporting All-Ukrainian School Online, a program led by Ukraine’s Ministry of Education. And we just launched IT Skills 4 U, a free and comprehensive human resources development initiative to connect Ukrainians with AWS designed skills training and career support services. Ukrainians around the world can choose from a range of AWS courses based on their IT skills and learning goals.
For these combined humanitarian and digital efforts, Amazon was deeply honored to be awarded the Ukraine Peace Prize by President Volodymyr Zelenskyy. You can read more about Amazon’s help in Ukraine here.